Getting The Community Involved

Getting The Community Involved

SiGNFELD MEDIA worked with local marketing agency, Voila media group on a mobile billboard campaign that spanned ten cities throughout Western Wisconsin and included live activations during local parades.


This campaign was a one of our favorite examples of engaging with a community and the power of mascot management.

Taking it one step further, we even helped get their mascot “Gibby” on TV!


  • Agency : Voila Media Group
  • Client : Gibson Water Care
  • Market Served : West Central Wisconsin